Young girls are taking Sephora by storm.
On TikTok, the actions of 10-year-olds at Sephora are blowing up. Sephora is a cosmetic company full of makeup, hair products, skin care products, and perfume. Founded in 1970, there are more than 2,000 Sephora stores worldwide. Recently, tween girls have been taking over Sephora and acting very immaturely in stores, which has sparked controversy with older girls and women.
According to The Daily Dot, many TikTokkers are suggesting that Sephora make rules and restrictions against 10-year-olds, and one user also wished for Sephora to have a 21-and-over policy to stop teen antics in stores and to keep products from being sold out.
The drama is not limited to young girls selling out products and being rude. Many of the products are left a mess. A video made on Jan. 6 under the name of @lexislately shows many Drunk Elephant products with leftover product all over. In another video made on Jan. 5, under the name of @devi, there is old product all over Glow Recipe Blur Drops, not only on the packaging, but also all over the labels.
Drunk Elephant D-Bronzi drops have been the main reason for all this drama. The drops are intended to be used on your for a glowing, natural tan look. The product has been going viral for the past year, but now that the preteen crowd has discovered it, it is causing conflict.
In a TikTok posted on Jan. 2, a young girl posting under the family account @nishanoellendfam made a video doing her makeup while explaining what she got in Sephora the day before.
“I was in Sephora holding some Drunk Elephant products, and I was like, ‘This year, I’m not going to be pale,’” the girl said. “I was walking back over to the Drunk Elephant products and there was this girl just completely staring at the bronzing drops,” the girl said aggressively. “So of course, I grabbed them before she did.”
The video currently has 650,000 views. A hashtag of #sephora10yrolds currently yields 1.4 million views.
When “Sephora 10-year-olds” is searched on Google, 22,600,000 results come up.
Teagan Duffy, a senior from Yarmouth, Maine, is upset that most products are sold out, even online, due to the many 10-year-olds shopping at Sephora.
“I went on the Sephora website last night and all the popular products were sold out,” she said. “Because they are all sold out on Sephora, you can only get them on the product’s website, which is more expensive and has more taxes.
Teagan wants to save money by shopping at Sephora, but the controversy is making it difficult.
“I’m trying to ball on a budget and it’s not working,” she said.
Praghya Raja, a 2022 graduate, responded to The Willistonian’s Instagram poll with “They’re obnoxious and loud!”
Clearly people are upset with the 10-year-olds and how they leave the store and act while in the store.
On Jan. 14, I was in the Sephora in the Westfarms Mall in West Hartford, Conn., when I experienced the Sephora 10-year-old phenomenon firsthand. I was curious to see the hype over this phenomenon, so I went to where the popular brands (Drunk Elephant, Glow Recipe, and Sol de Janeiro) were. I had not even been there a minute when a little girl came rushing into the Drunk Elephant section begging her mom to let her buy the product, which her mother told her was for “Old ladies with wrinkly skin, not you.”
The girl went on to complain, but spotted the Sol de Janeiro perfume and went to spray it all over herself and then rush to the Glow Recipe section to try that, too.