H&M is under serious criticism for the racist message on an African American child model’s outfit.

Several major celebrities, including The Weeknd, Snoop Dogg, and LeBron James, have either severed contracts with the company or are no longer working with H&M after the clothing giant posted on its website an African American child wearing a sweatshirt that says “coolest monkey in the jungle.”

The Weeknd stated in a tweet on January 8: “[I was] shocked and embarrassed by this photo. I’m deeply offended and will not be working with @hm anymore…”

That same day, H&M issued a formal apology.

“We sincerely apologize for offending people with this image of a printed hooded top,” H&M said. “The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do and will be reviewing all our internal policies accordingly to avoid any future issues.”

Terry Mango is the mother of Liam Mango, the child modeling the sweatshirt. She released a statement that this mistake has been blown out of proportion.

“[I] Am the mum and this is one of hundreds of outfits my son has modeled,” Mango wrote. “Stop crying wolf all the time, unnecessary issue here… get over it.”

She had to move her and her son out of their home in Sweden due to security reasons.

“I respect other people’s opinion on the issue. I know racism exists, but does the shirt to me speak racism? No, it doesn’t,” Mango said.

H&M is a Sweden-based multinational brand selling fashion for men, women, and children.  H&M and its associated companies operate in 62 countries with over 4,500 stores. As of 2015 the company employed around 132,000 people. Stefan Persson, the chairman of H&M, has a net worth of $28 billion.

Post-grad Brandon McGill does not think the situation is that serious of a matter.

“This doesn’t really affect me and I am African American, so people are over exaggerating,” Brandon said. “I think it was an honest mistake and the company formally apologized so everyone should stop making such a big deal.”

Protestors vandalized a South African H&M store on January 14 after the backlash of the advertisement.

“I think what happened in South Africa is wrong,” senior Xander Rogers said. “The retail workers should not have to deal with the riots and destruction when it is not their fault for the advertisements.”