In a new series by Spotify, every Tuesday, the music streaming mega-giant allows artists to speak about current political issues facing the American people, especially millennials. The company will continue to do so until November 8, Election Day.

Teaming up with Mic, a millennial-oriented media outlet, and Headcount.org, a “national, nonpartisan, non-profit, organization that works with musicians to promote participation in democracy in the United States,” Spotify’s main goal with the new video series is to get young voters out to the polls on Election Day.

The Director of Social Impact at Spotify, Kerry Steib, said in an article on Spotify, “With millions of young people listening to Spotify, we wanted to use the power of our platform to inspire civic engagement,”

Cory Haik, chief strategy officer at Mic, discussed the impact he believes it has on the listening millennials. He said in the same article, “For so many young people the issues Spotify and Mic are addressing in this series are personal. Through Spotify’s interactive platform and influence amongst artists, paired with Mic’s strong voice on matters of social culture, we hope to strengthen points of view on equality and the power of thoughtful action.”

The series has already featured some of the industry’s most prominent artist today, the first four being Diplo, Prophets of Rage, Vic Mensa, and Talib Kweli.

They have all spoken about a branch of political discussion relevant to the millennial generation. Diplo spoke about Student Debt and Vic Mensa shared stories of his experiences growing up in Chicago as a tie-in to Civil Rights.

The question now is whether or not this effort by the three companies is effective or even relevant to the people intended to listen.

As an older millennial, Mr. Roe, a Visual Arts teacher at Williston, said, “It sounds good. Information usually isn’t bad. I think the more you know the better off you’ll be”.

From a student’s perspective, Owen King ’17 said, “It will help with a lot of millennials who don’t follow politics, especially because it comes from people they follow. It also good not to get their facts from celebrities, but to also search for news outside of this and get the whole picture.”

Both people stressed the point that although this can be a very beneficial source for millennials who are not very connected with politics, taking the time to look for other sources and get multiple accounts can enrich their political view and solidify their understanding.

Mr. Gunn/Doubleday, the AP Government/AP United States History teacher, says “I think it’s great. If it is a tool that is going to reach people, engage in conversation and debate, and become more educated citizens, then I’m all for it.”