Wigo App
From a Division I hockey player at Holy Cross to a college dropout to a millionaire in the making, 23-year-old Ben Kaplan is the mastermind behind the app, Wigo, which is revolutionizing the way college students go out.
When word of Wigo spread last September, student prospects reached out to Kaplan to join the Wigo movement. Kaplan, along with co-founder Giuliano Giacaglia from MIT, Tyler Swartz, college dropout from University of Maryland, and another UMD dropout, Claire Uhar, left everything to transform the genius idea into reality.
Wigo, an acronym for “Who is going out,” is a local event-planning app that allows college students to see who and where other students are going out each night.
The idea for Wigo sprung up one weekend when Kaplan and his buddies found themselves asking questions like, “Who’s going out tonight?” and “Where’s everyone going?”
Kaplan was fed up with scrabbling to make plans as he expressed to College USA Today, “I started thinking, ‘Why isn’t there a simple way to organize these plans and why hasn’t anyone done this yet?’”
Kaplan was not the only college student tired of figuring out what everyone around campus is up to. Sarah Lamia, a Florida State University student seems to have the same issue. Lamia told me, “This is the infamous problem with everyone around FSU campus since there are over 30,000 students and countless places to party. With so many bars, clubs, frat parties, etc. nobody really knows what event on that particular night is going to be the best”
Lamia then expressed how this app would improve social life around campus, “Wigo would eliminate all those annoying group chats with 20 friends in them everyone has and instead students could use one app for all their planning needs. This app would take over at a college like FSU,” she said to me.
However, before students can simply join the “Wigo hype,” 5% of the school’s population must download the app before it can be “unlocked.” Currently there are 1,200 schools on the waiting list and 73 schools are now active with over 100,000 users collectively.
Although Kaplan told College USA Today that he is “continuing to tweak the product,” current Wigo features include chatting with friends to see where they are going out, creating and joining events and parties at your school, and posting highlights similar to “Snap stories.”
Although the app has a current value of $15 million, Kaplan and his team are not earning any revenue for Wigo. Kaplan continues to promote Wigo across the country in the hopes it will monetize.